Unless you are a cave dweller, it’s unlikely to have escaped your attention that today is Black Friday.
This morning my email inbox was jammed with missives urging me to buy Black Friday bargains, and the free newspaper I picked up on my bus journey to work was several sizes thicker than usual, due to the large number of advertisements from retailers wanting to get in on the action.
Why Black Friday? This name for the day after Thanksgiving originated in the USA, with the most commonly told story linking it to retailers, who after an entire year of operating at a loss (“in the red”) would supposedly earn a profit (move “into the black”) because shoppers spent so much money after the holiday.
An earlier Black Friday occurred on September 24, 1869 when the U.S. gold market crashed sending the stock market into free-fall and bankrupting everyone from billionaires to bus drivers.
But there is another Black Friday originating even further back. The Friday on which a man named Jesus Christ died a humiliating death nailed to a Roman instrument of torture. A very dark day indeed.
However despair turned into jubilation when, against all expectation, the same man was miraculously resurrected from the grave. One day, all will realise that this sacrificial act brought with it the gift of eternal life for every man, woman and child.
For this particular Black Friday, thanksgiving comes afterwards, not before.
All the very best,
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